Whole Bean or Ground? How to Choose What’s Right for You
When it comes to buying coffee, one question always comes up: Should I get whole bean or ground?
The short answer? It depends on how you brew, how often you brew, and what matters most to you — convenience or peak flavor.
Here’s a breakdown to help you choose the right format for your daily cup.
Why Whole Bean is the Freshest Choice
If you’ve ever opened a bag of freshly roasted beans and been hit with rich, complex aroma — that’s your sign.
Whole beans preserve their natural oils and aromatics until the moment they’re ground. Once ground, coffee begins to lose flavor within minutes as oxygen interacts with the surface area. That’s why cafes grind fresh for every brew — and why we recommend whole bean for the best home experience.
Perfect for: Coffee lovers who own a grinder and want full control over brew strength and flavor.
When Ground Coffee Makes More Sense
That said, ground coffee can still be a great option — especially when convenience matters. If you’re brewing in the morning rush or don’t own a grinder, pre-ground coffee is fast, easy, and consistent.
We grind our coffee to suit your brew method — not just “generic drip.” So you still get a great cup, without compromising your routine.
Perfect for: Busy mornings, office brewing, gifts, or anyone just getting started.
Grind Size vs. Brew Method
Here’s a simple guide:
| Brew Method | Recommended Grind |
|---|---|
| French Press | Coarse |
| Drip Machine | Medium |
| Pour Over | Medium-Fine |
| AeroPress | Fine to Medium |
| Espresso Machine | Fine |
Pro Tip: If you're using a reusable pod, go with a fine grind for optimal flavor and body.
Our Recommendation
If you’re just stepping into the world of specialty coffee, start with whole bean. It gives you flexibility, keeps your coffee fresher longer, and enhances flavor clarity.
If convenience is key, go for pre-ground — just be sure it’s ground to match your brew style.
Final Thought
Whatever you choose, freshness matters more than format. We roast in small batches daily and ship fast, so you always get coffee worth waking up for — whether you grind it or not.
